AI Insights · Timothy · January 2024
Top 5 Health and Fitness Apps on iOS in South Africa: Q4 2023
Discover the performance trends of the top 5 health and fitness apps on iOS in South Africa during Q4 2023, including weekly downloads, revenue, and active users.
In Q4 2023, the health and fitness category on iOS in South Africa saw varying trends across the top 5 applications: Zwift: Ride and Run, Strava: Run, Bike, Hike, Flo Period & Pregnancy Tracker, MyFitnessPal: Calorie Counter, and JustFit: Lazy Workout & Fit. Here's a closer look at their performance.
Zwift: Ride and Run
Over the quarter, weekly revenue for Zwift fluctuated, starting at around $11K and ending the quarter with a slight decrease to approximately $8.8K. Weekly downloads remained relatively stable, peaking at 96 in the final week of December. Active users showed minor fluctuations, with numbers hovering around the mid-900s, ending the quarter at 863.
Strava: Run, Bike, Hike
Strava's weekly revenue saw significant peaks and troughs, ranging from $6.1K to a high of $11.9K in mid-December. Weekly downloads were consistent, averaging around 1K, with a peak of 1.2K at the start of the quarter. Active users dipped slightly mid-quarter but recovered to close the quarter with around 20.2K.
Flo Period & Pregnancy Tracker
Flo experienced a steady increase in weekly revenue, starting at approximately $5.7K and peaking at $8.9K in late November. Downloads followed a similar upward trend, reaching a high of 4.4K in early December. Active users showed minor fluctuations, averaging around 52K, with a slight dip towards the end of the quarter.
MyFitnessPal: Calorie Counter
MyFitnessPal's weekly revenue remained relatively stable, ranging from $4.6K to $5.9K. Downloads saw a gradual decline from 925 at the start of the quarter to 566 by the end. Active users also exhibited a downward trend, starting at 17.8K and ending at 15.2K.
JustFit: Lazy Workout & Fit
JustFit showed a notable increase in weekly revenue, peaking at $5.9K in mid-November. Downloads were highest at 9.6K in early November but decreased towards the end of the quarter, ending at 2.8K. Active users peaked at 9.1K in mid-November and settled at around 3.9K by the end of December.
These insights provide a snapshot of the performance trends for the top health and fitness apps on iOS in South Africa during Q4 2023. For more detailed analytics and insights, visit Sensor Tower.